You probably keep reading and hearing about innovation within the workplace and that innovators are people who try and act as Linchpins to change things for the better. But how can you innovate or be a Linchpin when it could mean getting dinged on your review for not being a team player or having...
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Movers and Shakers. With a strong personal drive, these are leaders. Targets and rewards motivate them strongly, but a major incentive for this group is the idea of creating a legacy and wielding influence over others. These are the ones who like being in the front, driving projects forward (and maybe promoting themselves in the...
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If you’re in marketing and like me you probably spend a lot of time at night and on weekends trying to keep up with new trends in marketing and marketing online. I find that on the weekend I probably spend at least 5 hours a day reading business magazines, BLOG’s or business books to...
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Successful marketers play four roles, some of them unusual in marketing: Instigators challenge the status quo and look for new and better ways of doing things. Innovators turn marketplace insights into untested products, services, or solutions. Integrators build bridges across silos and functions and between the company and the market. Implementers execute on ideas.
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In recent years most of the greatest management stories have been not triumphs of the corporation, but triumphs over the corporation. Management icons of recent decades earned their reputations by attacking entrenched corporate cultures, bypassing corporate hierarchies, undermining corporate structures, and otherwise using the tactics of revolution in a desperate effort to make the elephants dance....
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Seth Godin, in his newest book Linchpin, makes a point of saying that to be a Linchpin and make a difference within an organization you have to be willing to “give up being loved”. But how can you afford to give up being loved when you work in a company that is a...
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Mismanagement is alive and well in corporate America
Meetings are supposed to be a time of creative problem-solving (is that a joke?)
Never confuse a business associate for a friend
How much did they pay you to give up your dream ?
What causes people to really love their work ?
