Kitchenware brand name ProCook serves up London’s most current ecommerce float | Enterprise Information

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ProCook, 1 of Britain’s largest specialist kitchenware models, is plotting to develop into the hottest ecommerce team to provide up a London stock current market listing. Sky News has realized that ProCook is functioning with expenditure bankers on a evaluate of strategic solutions that consists of a general public flotation. […]

ProCook, 1 of Britain’s largest specialist kitchenware models, is plotting to develop into the hottest ecommerce team to provide up a London stock current market listing.

Sky News has realized that ProCook is functioning with expenditure bankers on a evaluate of strategic solutions that consists of a general public flotation.

Peel Hunt is advising ProCook on the critique.

If an preliminary general public supplying does materialise, it would be the latest in a string of digitally led enterprises which have used a pandemic-fuelled product sales surge to go public.

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The business was established by Daniel O’Neill. Pic: ProCook

So considerably this year, the likes of Revolution Splendor and Created.com, the on-line furnishings retailer, have floated in London this yr.

ProCook was launched far more than 25 decades ago as a household business, promoting cookware sets by direct mail in the United kingdom.

Based mostly in Gloucester, it has grown into a multi-channel professional kitchenware firm, utilizing additional than 600 individuals.

In its past money calendar year to March 2021, ProCook grew revenues by 37% to £53.5m, and City sources explained that ProCook could be value involving £250m and £300m.

The firm’s founder, Daniel O’Neill, continues to be included in the organization, although it not long ago introduced in Dan Walden, former finance main of Booking.com, as chief economic officer.

A spokesman for ProCook declined to comment on Monday.

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